Data protection

This pri­va­cy poli­cy pro­vi­des infor­ma­ti­on about the pro­ces­sing of per­so­nal data in con­nec­tion with our acti­vi­ties and ope­ra­ti­ons, inclu­ding our web­site under the domain name spezialkeramik.ch. In par­ti­cu­lar, we pro­vi­de infor­ma­ti­on on why, how and whe­re we pro­cess which per­so­nal data. We also pro­vi­de infor­ma­ti­on about the rights of per­sons who­se data we process.

We may publish fur­ther data pro­tec­tion decla­ra­ti­ons or other infor­ma­ti­on on data pro­tec­tion for indi­vi­du­al or addi­tio­nal acti­vi­ties and operations.

1. Contact addresses

Respon­si­bi­li­ty for the pro­ces­sing of per­so­nal data:

Spezialkeramik.ch GmbH
Mar­tin Dress­ler
Täger­hard­stras­se 90
5430 Wet­tin­gen

info@spezialkeramik.ch

In indi­vi­du­al cases, third par­ties may be respon­si­ble for the pro­ces­sing of per­so­nal data or the­re may be joint respon­si­bi­li­ty with third parties.

2. Terms and legal bases

2.1 Terms

Data sub­ject: Natu­ral per­son about whom we pro­cess per­so­nal data.

Per­so­nal data: Any infor­ma­ti­on rela­ting to an iden­ti­fied or iden­ti­fia­ble natu­ral person.

Par­ti­cu­lar­ly sen­si­ti­ve per­so­nal data: Data con­cer­ning trade uni­on, poli­ti­cal, reli­gious or phi­lo­so­phi­cal opi­ni­ons and acti­vi­ties, data con­cer­ning health, pri­va­cy or mem­ber­ship of an eth­nic or racial group, gene­tic data, bio­me­tric data uni­que­ly iden­ti­fy­ing a natu­ral per­son, data con­cer­ning cri­mi­nal or admi­nis­tra­ti­ve sanc­tions or pro­se­cu­ti­ons and data con­cer­ning social assis­tance measures.

Pro­ces­sing: Any hand­ling of per­so­nal data, regard­less of the means and pro­ce­du­res used, such as the retrie­val, com­pa­ri­son, adapt­a­ti­on, archi­ving, sto­rage, rea­ding, dis­clo­sure, pro­cu­re­ment, coll­ec­tion, dele­ti­on, dis­clo­sure, arran­ge­ment, orga­niza­ti­on, sto­rage, modi­fi­ca­ti­on, dis­se­mi­na­ti­on, lin­king, des­truc­tion and use of per­so­nal data.

2.2 Legal basis

We pro­cess per­so­nal data in accordance with Swiss data pro­tec­tion law, in par­ti­cu­lar the Fede­ral Act on Data Pro­tec­tion (Data Pro­tec­tion Act, DPA) and the Ordi­nan­ce on Data Pro­tec­tion (Data Pro­tec­tion Ordi­nan­ce, DPO).

3. Nature, scope and purpose of the processing of personal data

We pro­cess the per­so­nal data requi­red to car­ry out our acti­vi­ties and ope­ra­ti­ons in a sus­tainable, peo­p­le-fri­end­ly, secu­re and relia­ble man­ner. The pro­ces­sed per­so­nal data may fall into the cate­go­ries of brow­ser and device data, con­tent data, com­mu­ni­ca­ti­on data, meta­da­ta, usa­ge data, mas­ter data inclu­ding inven­to­ry and cont­act data, loca­ti­on data, tran­sac­tion data, con­tract data and pay­ment data.

We also pro­cess per­so­nal data that we recei­ve from third par­ties, obtain from publicly acces­si­ble sources or coll­ect in the cour­se of our acti­vi­ties and ope­ra­ti­ons, inso­far as such pro­ces­sing is per­mit­ted for legal reasons.

Whe­re neces­sa­ry, we pro­cess per­so­nal data with the con­sent of the data sub­jects. In many cases, we may pro­cess per­so­nal data wit­hout con­sent, for exam­p­le to ful­fill legal obli­ga­ti­ons or to pro­tect over­ri­ding inte­rests. We may also ask data sub­jects for their con­sent if their con­sent is not required.

We pro­cess per­so­nal data for the dura­ti­on requi­red for the respec­ti­ve pur­po­se. We anony­mi­ze or dele­te per­so­nal data in par­ti­cu­lar depen­ding on sta­tu­to­ry reten­ti­on and limi­ta­ti­on periods.

4. Disclosure of personal data

We may dis­c­lo­se per­so­nal data to third par­ties, have it pro­ces­sed by third par­ties or pro­cess it joint­ly with third par­ties. Such third par­ties are, in par­ti­cu­lar, spe­cia­li­zed pro­vi­ders who­se ser­vices we use.

For exam­p­le, we may dis­c­lo­se per­so­nal data to banks and other finan­cial ser­vice pro­vi­ders, public aut­ho­ri­ties, edu­ca­tio­nal and rese­arch insti­tu­ti­ons, con­sul­tants and lawy­ers, inte­rest groups, IT ser­vice pro­vi­ders, coope­ra­ti­on part­ners, cre­dit and busi­ness infor­ma­ti­on agen­ci­es, logi­stics and ship­ping com­pa­nies, mar­ke­ting and adver­ti­sing agen­ci­es, media, orga­niza­ti­ons and asso­cia­ti­ons, social insti­tu­ti­ons, tele­com­mu­ni­ca­ti­ons com­pa­nies and insu­rance companies.

5. Communication

We pro­cess per­so­nal data in order to com­mu­ni­ca­te with indi­vi­du­als as well as with aut­ho­ri­ties, orga­niza­ti­ons and com­pa­nies. In par­ti­cu­lar, we pro­cess data that a data sub­ject trans­mits to us when cont­ac­ting us, for exam­p­le by post or e‑mail. We may store such data in an address book or with com­pa­ra­ble tools.

Third par­ties who trans­mit data about other per­sons to us are obli­ged to inde­pendent­ly ensu­re the data pro­tec­tion of the­se data sub­jects. In par­ti­cu­lar, they must ensu­re that such data is cor­rect and may be transmitted.

6. Data security

We take appro­pria­te tech­ni­cal and orga­niza­tio­nal mea­su­res to ensu­re data secu­ri­ty appro­pria­te to the respec­ti­ve risk. With our mea­su­res, we gua­ran­tee in par­ti­cu­lar the con­fi­den­tia­li­ty, avai­la­bi­li­ty, tracea­bi­li­ty and inte­gri­ty of the pro­ces­sed per­so­nal data, wit­hout being able to gua­ran­tee abso­lu­te data security.

Access to our web­site and our other online pre­sence takes place using trans­port encryp­ti­on (SSL / TLS, in par­ti­cu­lar with the Hyper­text Trans­fer Pro­to­col Secu­re, abbre­via­ted to HTTPS). Most brow­sers warn against visi­ting web­sites wit­hout trans­port encryption.

Our digi­tal com­mu­ni­ca­ti­on – like all digi­tal com­mu­ni­ca­ti­on in gene­ral - is sub­ject to mass sur­veil­lan­ce wit­hout cau­se or sus­pi­ci­on by secu­ri­ty aut­ho­ri­ties in Switz­er­land, the rest of Euro­pe, the United Sta­tes of Ame­ri­ca (USA) and other count­ries. We can­not direct­ly influence the cor­re­spon­ding pro­ces­sing of per­so­nal data by secret ser­vices, poli­ce forces and other secu­ri­ty aut­ho­ri­ties. Nor can we rule out the pos­si­bi­li­ty that a data sub­ject may be sub­ject to tar­ge­ted surveillance.

7. Personal data abroad

We gene­ral­ly pro­cess per­so­nal data in Switz­er­land. Howe­ver, we may also dis­c­lo­se or export per­so­nal data to other count­ries, in par­ti­cu­lar in order to pro­cess it or have it pro­ces­sed there.

We may dis­c­lo­se per­so­nal data to all count­ries on earth and else­whe­re in the uni­ver­se, pro­vi­ded that the law the­re gua­ran­tees ade­qua­te data pro­tec­tion in accordance with the decis­i­on of the Swiss Fede­ral Council.

We may dis­c­lo­se per­so­nal data to count­ries who­se laws do not gua­ran­tee ade­qua­te data pro­tec­tion, pro­vi­ded that ade­qua­te data pro­tec­tion is gua­ran­teed for other reasons, in par­ti­cu­lar on the basis of stan­dard data pro­tec­tion clau­ses or with other sui­ta­ble gua­ran­tees. Excep­tio­nal­ly, we may export per­so­nal data to count­ries wit­hout ade­qua­te or appro­pria­te data pro­tec­tion if the spe­cial requi­re­ments under data pro­tec­tion law are met, for exam­p­le the express con­sent of the data sub­jects or a direct con­nec­tion with the con­clu­si­on or exe­cu­ti­on of a con­tract. Upon request, we will be hap­py to pro­vi­de data sub­jects with infor­ma­ti­on about any gua­ran­tees or pro­vi­de a copy of guarantees.

8. Rights of data subjects

8.1 Data protection claims

We grant data sub­jects all rights in accordance with the appli­ca­ble data pro­tec­tion law. Data sub­jects have the fol­lo­wing rights in particular:

• Infor­ma­ti­on: Data sub­jects can request infor­ma­ti­on as to whe­ther we pro­cess per­so­nal data about them and, if so, what per­so­nal data is invol­ved. Data sub­jects also recei­ve the infor­ma­ti­on requi­red to assert their data pro­tec­tion claims and ensu­re trans­pa­ren­cy. This includes the pro­ces­sed per­so­nal data as such, but also infor­ma­ti­on on the pur­po­se of pro­ces­sing, the dura­ti­on of sto­rage, any dis­clo­sure or export of data to other count­ries and the ori­gin of the per­so­nal data.
• Cor­rec­tion and rest­ric­tion: Data sub­jects can have incor­rect per­so­nal data cor­rec­ted, incom­ple­te data com­ple­ted and the pro­ces­sing of their data restricted.
• Dele­ti­on and objec­tion: Data sub­jects can have their per­so­nal data dele­ted (“right to be for­got­ten”) and object to the pro­ces­sing of their data with effect for the future.
• Data dis­clo­sure and data trans­fer: Data sub­jects may request the dis­clo­sure of per­so­nal data or the trans­fer of their data to ano­ther controller.

We may defer, rest­rict or refu­se the exer­cise of the rights of data sub­jects to the ext­ent per­mit­ted by law. We may inform data sub­jects of any requi­re­ments that must be met in order to exer­cise their rights under data pro­tec­tion law. For exam­p­le, we may refu­se to pro­vi­de infor­ma­ti­on in who­le or in part with refe­rence to con­fi­den­tia­li­ty obli­ga­ti­ons, over­ri­ding inte­rests or the pro­tec­tion of other per­sons. For exam­p­le, we may also refu­se to dele­te per­so­nal data in who­le or in part, in par­ti­cu­lar with refe­rence to sta­tu­to­ry reten­ti­on obligations.

In excep­tio­nal cases, we may char­ge cos­ts for the exer­cise of rights. We will inform affec­ted per­sons of any cos­ts in advance.

We are obli­ged to take appro­pria­te mea­su­res to iden­ti­fy data sub­jects who request infor­ma­ti­on or assert other rights. Data sub­jects are obli­ged to cooperate.

8.2 Legal protection

Data sub­jects have the right to enforce their data pro­tec­tion claims by taking legal action or to lodge a com­plaint with a data pro­tec­tion super­vi­so­ry authority.

The data pro­tec­tion super­vi­so­ry aut­ho­ri­ty for pri­va­te con­trol­lers and fede­ral bodies in Switz­er­land is the Fede­ral Data Pro­tec­tion and Infor­ma­ti­on Com­mis­sio­ner (FDPIC).

9. Use of the website

9.1 Cookies

We may use coo­kies. Coo­kies – our own coo­kies (first-par­ty coo­kies) as well as coo­kies from third par­ties who­se ser­vices we use (third-par­ty coo­kies) – are data that are stored in the brow­ser. Such stored data need not be limi­t­ed to tra­di­tio­nal coo­kies in text form.

Coo­kies can be stored in the brow­ser tem­po­r­a­ri­ly as “ses­si­on coo­kies” or for a cer­tain peri­od of time as so-cal­led per­ma­nent coo­kies. “Ses­si­on coo­kies” are auto­ma­ti­cal­ly dele­ted when the brow­ser is clo­sed. Per­ma­nent coo­kies have a spe­ci­fic sto­rage peri­od. In par­ti­cu­lar, coo­kies make it pos­si­ble to reco­gni­ze a brow­ser the next time it visits our web­site and thus, for exam­p­le, to mea­su­re the reach of our web­site. Per­ma­nent coo­kies can also be used for online mar­ke­ting, for example.

Coo­kies can be com­ple­te­ly or par­ti­al­ly deac­ti­va­ted and dele­ted at any time in the brow­ser set­tings. Wit­hout coo­kies, our web­site may no lon­ger be ful­ly available. We actively request your express con­sent to the use of coo­kies – at least if and to the ext­ent necessary.

For coo­kies that are used to mea­su­re suc­cess and reach or for adver­ti­sing, a gene­ral opt-out is pos­si­ble for num­e­rous ser­vices via AdChoices (Digi­tal Adver­ti­sing Alli­ance of Cana­da), the Net­work Adver­ti­sing Initia­ti­ve (NAI), You­rAd­Choices (Digi­tal Adver­ti­sing Alli­ance) or Your Online Choices (Euro­pean Inter­ac­ti­ve Digi­tal Adver­ti­sing Alli­ance, EDAA).

9.2 Logging

We may log at least the fol­lo­wing infor­ma­ti­on for each access to our web­site and our other online pre­sence, inso­far as this infor­ma­ti­on is trans­mit­ted to our digi­tal infra­struc­tu­re during such acces­ses: Date and time inclu­ding time zone, IP address, access sta­tus (HTTP sta­tus code), ope­ra­ting sys­tem inclu­ding user inter­face and ver­si­on, brow­ser inclu­ding lan­guage and ver­si­on, indi­vi­du­al sub-page of our web­site acces­sed inclu­ding amount of data trans­fer­red, last web­site acces­sed in the same brow­ser win­dow (refer­rer).

We record such infor­ma­ti­on, which may also con­sti­tu­te per­so­nal data, in log files. The infor­ma­ti­on is requi­red to pro­vi­de our online pre­sence in a per­ma­nent, user-fri­end­ly and relia­ble man­ner. The infor­ma­ti­on is also requi­red to ensu­re data secu­ri­ty – also by third par­ties or with the help of third parties.

9.3 Tracking pixels

We can inte­gra­te track­ing pixels into our online pre­sence. Track­ing pixels are also known as web bea­cons. Track­ing pixels – inclu­ding tho­se from third par­ties who­se ser­vices we use – are usual­ly small, invi­si­ble images or scripts writ­ten in Java­Script that are auto­ma­ti­cal­ly retrie­ved when our online pre­sence is acces­sed. Track­ing pixels can be used to coll­ect at least the same infor­ma­ti­on as log files.

10. Social Media

We are pre­sent on social media plat­forms and other online plat­forms in order to com­mu­ni­ca­te with inte­res­ted par­ties and pro­vi­de infor­ma­ti­on about our acti­vi­ties and ope­ra­ti­ons. In con­nec­tion with such plat­forms, per­so­nal data may also be pro­ces­sed out­side Switzerland.

The gene­ral terms and con­di­ti­ons (GTC) and terms of use as well as data pro­tec­tion decla­ra­ti­ons and other pro­vi­si­ons of the indi­vi­du­al ope­ra­tors of such plat­forms also app­ly. In par­ti­cu­lar, the­se pro­vi­si­ons pro­vi­de infor­ma­ti­on about the rights of data sub­jects direct­ly vis-à-vis the respec­ti­ve plat­form, inclu­ding, for exam­p­le, the right to information.

11. Services of third parties

We use ser­vices from spe­cia­li­zed third par­ties in order to be able to car­ry out our acti­vi­ties and ope­ra­ti­ons in a sus­tainable, peo­p­le-fri­end­ly, secu­re and relia­ble man­ner. Among other things, we can use such ser­vices to embed func­tions and con­tent in our web­site. In the case of such embed­ding, the ser­vices used coll­ect the IP addres­ses of users at least tem­po­r­a­ri­ly for tech­ni­cal­ly com­pel­ling reasons.

For neces­sa­ry secu­ri­ty, sta­tis­ti­cal and tech­ni­cal pur­po­ses, third par­ties who­se ser­vices we use may pro­cess data in con­nec­tion with our acti­vi­ties and ope­ra­ti­ons in aggre­ga­ted, anony­mi­zed or pseud­ony­mi­zed form. This is, for exam­p­le, per­for­mance or usa­ge data in order to be able to offer the respec­ti­ve service.

We use in particular:

• Goog­le ser­vices: Pro­vi­der: Goog­le LLC (USA) / Goog­le Ire­land Limi­t­ed (Ire­land) part­ly for users in the Euro­pean Eco­no­mic Area (EEA) and in Switz­er­land; Gene­ral infor­ma­ti­on on data pro­tec­tion: “Pri­va­cy and secu­ri­ty prin­ci­ples”, “Infor­ma­ti­on on how Goog­le uses per­so­nal data”, Pri­va­cy poli­cy, “Goog­le is com­mit­ted to com­ply­ing with appli­ca­ble data pro­tec­tion laws”, “Gui­de to data pro­tec­tion in Goog­le pro­ducts”, “How we use data from web­sites or apps on or in which our ser­vices are used”, “Types of coo­kies and simi­lar tech­no­lo­gies used by Goog­le”, “Adver­ti­sing” (“Per­so­na­li­zed adver­ti­sing”). whe­re our ser­vices are used“, ‘Types of coo­kies and simi­lar tech­no­lo­gies Goog­le uses’, ‘Adver­ti­sing you can con­trol’ (”Per­so­na­li­zed advertising”).
• Ser­vices from Micro­soft: Pro­vi­der: Micro­soft Ire­land Ope­ra­ti­ons Limi­t­ed (Ire­land) for users in the Euro­pean Eco­no­mic Area (EEA), Switz­er­land and the United King­dom / Micro­soft Cor­po­ra­ti­on (USA) for users in the rest of the world; Gene­ral infor­ma­ti­on on data pro­tec­tion: “Data pro­tec­tion at Micro­soft”, “Data pro­tec­tion and pri­va­cy”, Pri­va­cy Poli­cy, “Data and pri­va­cy set­tings”.

11.1 Social media functions and social media content

We use third-par­ty ser­vices and plug­ins to embed func­tions and con­tent from social media plat­forms and to enable the sha­ring of con­tent on social media plat­forms and in other ways.

We use in particular:

• Lin­ke­dIn Con­su­mer Solu­ti­ons Plat­form: Embed­ding func­tions and con­tent from Lin­ke­dIn, for exam­p­le with plug­ins such as the “Share Plug­in”; Pro­vi­der: Micro­soft; Lin­ke­dIn-spe­ci­fic infor­ma­ti­on: “Pri­va­cy”, pri­va­cy poli­cy, coo­kie poli­cy, coo­kie manage­ment / objec­tion to e‑mail and SMS com­mu­ni­ca­ti­on from Lin­ke­dIn, objec­tion to inte­rest-based adver­ti­sing.

11.2 Card material

We use third-par­ty ser­vices to embed maps in our website.

We use in particular:

• Goog­le Maps inclu­ding Goog­le Maps Plat­form: Map ser­vice; Pro­vi­der: Goog­le; Goog­le Maps-spe­ci­fic infor­ma­ti­on: “How Goog­le uses loca­ti­on infor­ma­ti­on”.

11.3 Digital content

We use the ser­vices of spe­cia­li­zed third par­ties to inte­gra­te digi­tal con­tent into our web­site. Digi­tal con­tent includes, in par­ti­cu­lar, image and video mate­ri­al, music and podcasts.

We use in particular:

• You­Tube: Video plat­form; Ser­vice pro­vi­der: Goog­le; You­Tube-spe­ci­fic infor­ma­ti­on: “Pri­va­cy and Secu­ri­ty Cen­ter”, “My data on You­Tube”.

11.4 Fonts

We use third-par­ty ser­vices to embed sel­ec­ted fonts, icons, logos and sym­bols on our website.

We use in particular:

• Ado­be Fonts: Fonts; Ser­vice pro­vi­der: Ado­be Inc. (USA) for users in North Ame­ri­ca / Ado­be Sys­tems Soft­ware Ire­land Limi­t­ed (Ire­land) for users in the rest of the world; Pri­va­cy Poli­cy: “Ado­be Pri­va­cy Cen­ter”, Pri­va­cy Poli­cy (Ado­be Fonts), Pri­va­cy Poli­cy (Ado­be), “Ques­ti­ons about pri­va­cy?”, “Ado­be Pri­va­cy Set­tings”.
• Goog­le Fonts: Schrift­arten; Anbie­te­rin: Goog­le; Goog­le Fonts-spe­zi­fi­sche Anga­ben: «Ihre Privat­sphäre und Goog­le Fonts» («Your Pri­va­cy and Goog­le Fonts»), «Daten­schutz und Daten­erfassung» (bei Goog­le Fonts).

11.5 Payments

We use spe­cia­li­zed ser­vice pro­vi­ders to pro­cess pay­ments secu­re­ly and relia­bly. For the pro­ces­sing of pay­ments, the legal texts of the indi­vi­du­al ser­vice pro­vi­ders also app­ly, for exam­p­le gene­ral terms and con­di­ti­ons (GTC) or data pro­tec­tion declarations.

We use in particular:

• Apple Pay: Pro­ces­sing of pay­ments; Pro­vi­der: Apple Inc. (USA) / Apple Dis­tri­bu­ti­on Inter­na­tio­nal Limi­t­ed (Ire­land) for per­sons in the EEA, the United King­dom and Switz­er­land; Infor­ma­ti­on on data pro­tec­tion: “Apple Pri­va­cy Poli­cy”, “Apple Pri­va­cy Poli­cy for Cus­to­mer Data”, Trans­pa­ren­cy Report.
• Pay­Pal (inclu­ding Brain­tree): Pro­ces­sing of pay­ments; Pro­vi­der: Pay­Pal (Euro­pe) S.à r.l. et Cie, S.C.A. (Luxem­bourg) / Pay­Pal Pte. Ltd (Sin­ga­po­re); Data pro­tec­tion infor­ma­ti­on: Pri­va­cy poli­cy, “State­ment on coo­kies and track­ing tech­no­lo­gies”.
• Post­Fi­nan­ce: Pro­ces­sing of pay­ments; Ser­vice pro­vi­der: Post­Fi­nan­ce AG (Switz­er­land); Infor­ma­ti­on on data pro­tec­tion: “Legal infor­ma­ti­on and acces­si­bi­li­ty”, “Data pro­tec­tion” (inclu­ding pri­va­cy poli­cy).
• Stri­pe: pro­ces­sing of pay­ments; pro­vi­ders: Stri­pe Inc. (USA) / Stri­pe Pay­ments Euro­pe Limi­t­ed (SPEL, Ire­land) for users in the Euro­pean Eco­no­mic Area (EEA) and Switz­er­land and part­ly in the United King­dom / Stri­pe Pay­ments UK Limi­t­ed (United King­dom) and Stri­pe Capi­tal Euro­pe Limi­t­ed (Ire­land) part­ly for users in the United King­dom; Pri­va­cy Poli­cy: “Stri­pe Pri­va­cy Cen­ter” (“Stri­pe Pri­va­cy Cen­ter”), Pri­va­cy Poli­cy, Coo­kie Policy.
• TWINT: Pro­ces­sing of pay­ments in Switz­er­land; Ser­vice pro­vi­der: TWINT AG (Switz­er­land); Infor­ma­ti­on on data pro­tec­tion: Pri­va­cy poli­cy, ‘Secu­ri­ty accor­ding to Swiss stan­dards’.

12. Extensions for the website

We use exten­si­ons for our web­site in order to be able to use addi­tio­nal func­tions. We may use sel­ec­ted ser­vices from sui­ta­ble pro­vi­ders or use such exten­si­ons on our own digi­tal infrastructure.

We use in particular:

• Anti­s­pam Bee: Pri­va­cy-fri­end­ly, yet effi­ci­ent and relia­ble spam pro­tec­tion (distin­gu­is­hes bet­ween wan­ted con­tent from humans and unwan­ted con­tent from bots and spam); Deve­lo­per: Plug­in­kol­lek­tiv (in Ger­ma­ny and the rest of Euro­pe); Pri­va­cy poli­cy: Use on own digi­tal infra­struc­tu­re and wit­hout coo­kies, Docu­men­ta­ti­on (Plug­in­kol­lek­tiv), Docu­men­ta­ti­on (Git­Hub).
• Goog­le reCAPTCHA: Spam pro­tec­tion (dif­fe­ren­tia­ti­on bet­ween desi­red con­tent from humans and unwan­ted con­tent from bots and spam); Ser­vice pro­vi­der: Goog­le; Goog­le reCAPTCHA-spe­ci­fic infor­ma­ti­on: “What is reCAPTCHA?”.

13. Success and reach measurement

We try to mea­su­re the suc­cess and reach of our acti­vi­ties and ope­ra­ti­ons. In this con­text, we can also mea­su­re the effect of third-par­ty refe­ren­ces or check how dif­fe­rent parts or ver­si­ons of our online offe­ring are used (“A/B test” method). Based on the results of the suc­cess and reach mea­su­re­ment, we can in par­ti­cu­lar cor­rect errors, streng­then popu­lar con­tent or make improvements.

Für die Erfolgs- und Reichweiten­messung wer­den in den meis­ten Fäl­len die IP-Adres­sen von ein­zel­nen Nut­ze­rin­nen und Nut­zern erfasst. IP-Adres­sen wer­den in die­sem Fall grund­sätz­lich gekürzt («IP-Mas­king»), um durch die ent­spre­chen­de Pseudo­nymisierung dem Grund­satz der Daten­sparsamkeit zu folgen.

Bei der Erfolgs- und Reichweiten­messung kön­nen Coo­kies zum Ein­satz kom­men und Nutzer­profile erstellt wer­den. Allen­falls erstell­te Nutzer­profile umfas­sen beispiels­weise die besuch­ten ein­zel­nen Sei­ten oder betrach­te­ten Inhal­te auf unse­rer Web­site, Anga­ben zur Grös­se des Bild­schirms oder des Brow­ser-Fens­ters und den – zumin­dest unge­fäh­ren – Stand­ort. Grund­sätz­lich wer­den all­fäl­li­ge Nutzer­profile aus­schliess­lich pseudo­nymisiert erstellt und nicht für die Identi­fizierung ein­zel­ner Nut­ze­rin­nen und Nut­zer ver­wen­det. Ein­zel­ne Diens­te von Drit­ten, bei denen Nut­ze­rin­nen oder Nut­zer ange­mel­det sind, kön­nen die Nut­zung unse­res Online-Ange­bo­tes allen­falls dem Nut­zer­kon­to oder Nut­zer­pro­fil beim jewei­li­gen Dienst zuordnen.

We use in particular:

• Goog­le Tag Mana­ger: Inte­gra­ti­on and manage­ment of ser­vices from Goog­le and third par­ties, in par­ti­cu­lar for mea­su­ring suc­cess and reach; Pro­vi­der: Goog­le; Goog­le Tag Mana­ger-spe­ci­fic infor­ma­ti­on: Pri­va­cy poli­cy for Goog­le Tag Mana­ger; fur­ther infor­ma­ti­on on data pro­tec­tion can be found in the indi­vi­du­al inte­gra­ted and mana­ged services.
• Mato­mo: Per­for­mance and reach mea­su­re­ment; Ser­vice pro­vi­der: Inno­Craft Ltd. (New Zea­land, free open source soft­ware); Pri­va­cy Poli­cy: Use on own digi­tal infra­struc­tu­re and with pseud­ony­mi­zed IP addres­ses, “List of all Mato­mo Fea­tures”.

14. Final notes on the privacy policy

We may update this pri­va­cy poli­cy at any time. We pro­vi­de infor­ma­ti­on about updates in an appro­pria­te form, in par­ti­cu­lar by publi­shing the cur­rent pri­va­cy poli­cy on our website.